4x increase in managers confidence to delegate and coach effectively (pre- vs. post-program surveys)

3:1 ROI - Estimated from improved manager effectiveness, team performance gains, and reduced turnover

1000+ managers engaged

Weekly coaching conversations adopted as a rhythm across teams

Delegation reduced “player-coach” overlap, freeing leaders’ time to lead

Trust-building practices improved upward

The challenge: Frontline managers were spending too much time as “super reps” rather than leading. Coaching was inconsistent, delegation felt uncomfortable, and trust between leaders and their teams was uneven. Without a clear leadership identity or framework, managers struggled to elevate performance beyond daily tasks.

Goal: Establish a culture of sales leadership, shift identity from player to coach, and drive results through people leadership

Developed a blended leadership journey combining a live kickoff event, quarterly touchpoints, and digital reinforcement.

Behavioral framework: Focused on practical leadership habits (weekly coaching conversations, trust-building actions, and structured delegation).

4-hour immersive kickoff to reset leadership identity and practice delegation.

Quarterly trailhead sessions to sustain momentum and build advanced skills.

Short digital modules and tools reinforcing core behaviors between events.

Program strategy and curriculum architecture

Live-event experience, job aids and system templates design

Facilitation enablement, and measurement

Pre and post assets including surveys and reflection prompts

Design of quick-hit digital modules to maintain momentum