Virtual sales discovery game

When an in-person National Sales Meeting was canceled due to the COVID pandemic, I designed a virtual escape-room experience that transformed sales training into an interactive game.

One of the 16 escape rooms in this game.
The second of 16 escape rooms in the game.
An example of what a clue looked like. There were 7 clues in each of the 16 rooms that I designed and scripted. All company identifying info has been removed along with the industry context.
Complete the exercises on the Mural board to earn your key to escape.
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    • 145% increase in completion compared to traditional eLearning

    • Engagement across 133 teams and 1000+ reps

    • Skills accelerated: sales discovery conversations improved measurably

    • Winner of 2 Gold Brandon Hall excellence in technology awards

    • Challenge: A global pandemic forced cancellation of a high-stakes national sales meeting. The sales org still needed to build skills, align messaging, and energize and inspire a dispersed sales force.

    • Goal: Deliver an engaging, scalable, and measurable alternative to live training. The experience should replicate the energy of a conference and sharpen consultative discovery skills.

    • Immersive design: Virtual escape-room game format with branching scenarios and progressive challenges

    • Learning focus: Asking better questions, uncovering needs, and mapping solutions. Practice was framed as puzzles to “unlock” the next step

    • Engagement mechanics: Team-based play, time pressure, scoring, and recognition integrated into the rollout

    • Format: 100% remote, but delivered with the excitement of a live experience

    • Discover: Partnered with sales leaders to identify critical gaps in discovery conversations

    • Design: Scripted game clues and challenges (200 pieces of content) around real-world buyer scenarios

    • Pilot: Tested with select reps, refined pacing and difficulty

    • Scale: Rolled out across the full sales organization with leaderboards and cash prizes totalling 50K

    • Instructional design and game concept creation

    • Design of 200 pieces of content in the form of clues, room visuals, scenarios, prep materials and more

    • Scenario writing and gamification strategy

    • Facilitation guidance for leaders

    • Analytics and measurement of outcomes

Let’s build your next gamified experience.

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